3. Devise a digital marketing strategy for your campaign. (refer to figure 4.5,
3. Devise a digital marketing strategy for your campaign. (refer to figure 4.5, page 147 or ch4, slide 2)
a. Where are you now? (situation analysis)
b. Where do you want to be? (business objectives)
c. How are you going to get there? (strategy)
d. How exactly do you get there? (tactics)
e. Who does what and when? (actions)
f. How do you monitor performance? (control)
