Assessment Brief
Write a 2000-word essay that explains and evaluates how Ryanair Airlines uses the marketing concept
successfully.
Note: Search and use Ryanair Airlines official website for this assignment.
Your essay should consider the following areas:
Product and service marketing mix including product, price, place, promotion, process, people, and physical evidence.
Components of the STP framework: segmentation, targeting, and positioning.
Qualitative and quantitative marketing research.
Global markets and entry into international markets.
Assessment Brief Write a 2000-word essay that explains and evaluates how Ryanair
