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Conduct research on your product/service idea or Fortune 500 Company( http://for

Conduct research on your
product/service idea or Fortune 500 Company( http://fortune.com/fortune500/). This means you can pick any of the fortune
500 companies for example Microsoft, Apple, Amazon or Walmart(these are only
examples there a many other fortune 500 companies from which you can pick one
to do your research) OR you can Create your own Business based on an idea you
have for example in the past students have created Food businesses, Pet
Grooming Businesses or Cleaning Services (again, these are only examples you
can create your own business idea-just be sure you are able to information
based on the Rubric and various headings below.
First, state in a couple of
sentences, your product/service idea for which you are conducting industry
research.
Next, based on library research,
conduct research for your product/service idea, and report on:
1.
What
is the NAICS code of the industry that you are researching?
If
your product is totally new and doesn’t fall neatly into one industry, you may
find that multiple industries are relevant. In this case, report information on
the relevant industries.
2.
Size of the industry (in dollars)
3.
Recent
revenue growth statistics (the data should not be older than 5 years
preferably)
4.
Trends
in the external environment of the industry: Identify three trends in the external environment based on
research that you conduct. State if these are social, demographic, economic,
technological or political-regulatory trends. Make sure that research sources
are cited for each trend, both in-text as well at the end in the references
section.
5.
Identify
three main competitors (state if direct or indirect[1]).
What competitive advantage will your product have over their products?
6.
This
should be completed as a Powerpoint. Be sure to include pictures/images. Take a look at this guide:
https://blog.hubspot.com/marketing/easy-powerpoint-design-tricks-ht
7.
Cite
your research sources –
include both References (bibliography, in the end) and In-text (parenthetical)
citations. Use American Psychological Association or APA style for these.
i.
In-text
citations are in parenthesis within the text next to where you are
presenting the information or data from the cited source. This gives the reader
the ability to decide whether to trust the information you present – based on
whether the source can be trusted, and also they can verify the info themselves).
ii.
References
or Bibliography –
Provide full information about the source at the end.
iii.
Use APA citation style refer
to the citation tool at http://www.citationmachine.net/apa/cite-a-website
I want a plagiarism report
[1]
See http://www.wisegeek.com/what-is-the-difference-between-direct-and-indirect-competitors.htm
for an explanation

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