Continue working Team Brand Partnerships presentations
Readings:
Find a Co-Brand
Continue working Team Brand Partnerships presentations
Readings:
Find a Co-Brand example on Facebook for a leading brand (Not McDonalds) to share in class: https://sproutsocial.com/insights/co-branding/#:~:text=McDonald%27s%20has%20two%20popular%20co,offering%20for%20their%20mutual%20customers
Failed Marketing Brand Partnerships: https://blog.hubspot.com/marketing/brand-partnership-fails
Begin reading Contagious
