For this week’s assignment, research your brand and catalog their use of video (
For this week’s assignment, research your brand and catalog their use of video (or lack of) across digital media and type a 1-2 page assessment of your findings.
Do they have a YouTube page- if so, what types of videos do they show?
Do they use video in digital and/or social ads? If so, what is this content like and how engaging is it?
Does your company/brand utilize any of the video best practices as described in the pdf resource this week? If so, which ones? (highlight 2-3)
Provide 1-2 recommendations on how your company/brand could improve its video strategy in the digital space.