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H​‌‍‍‍‌‍‌‍‍‍‌‌‌‍‌‌‌‌‌‌​ello Everyone, According to Williams (2007), research can

H​‌‍‍‍‌‍‌‍‍‍‌‌‌‍‌‌‌‌‌‌​ello Everyone,
According to Williams (2007), research can be seen as the process of collecting, analysing and interpreting data so that a particular subject can be understood. Although the research process is systematic, and followed by frameworks and guidelines, often, research is mistaken for “just gathering information and documenting the facts”.
Mode 1, or basic/fundamental research, mostly looks at the how, what, and why questions and answers in a sense of curiosity. Bentley et al. (2015) discusses that basic research is undertaken with a primary purpose of knowledge for a person’s own sake, is seen as fundamental to universities, and initially impacts the academic community and research. On the other hand, Mode 2, or applied research, is produced in the context multidisciplinary teams and real-life application, and initially impacts policy and practice community and researcher (Saunders et al., 2019). Bentley et al. (2015) discuss that basic research is expected to be the core of academics, however, normally, basic and applied research are combined.
Furthermore, Bowbrick (1980) discusses pseudo research, including the combination of poor scientific methodology with good experimental techniques, producing little of value. For example, when one researched confirms a hypothesis, many researchers may work and follow up on that outcome, and it will be accepted as respectable area ​‌‍‍‍‌‍‌‍‍‍‌‌‌‍‌‌‌‌‌‌​for research. However, the “confirmed” hypothesis could have been incorrect or misunderstood.
Within research, at least one question is asked about the phenomenon, followed by choosing the method to answer the question, including quantitative, qualitative, and mixed methods (Williams, 2007), how could the question be generated?

Bentley, J., Gulbrandsen, M. & Kybik, S. (2015) The relationship between basic and applied research in universities. Higher Education, 70(1), pp. 689-709. Available from: https://link.springer.com/content/pdf/10.1007/s10734-015-9861-2.pdf [Accessed 18 June 2022].
Bowbrick, P. (1980) Pseudo Research in Marketing: The Case of the Price/Perceived-Quality Relationship. European Journal of Marketing, 14(8), pp. 466-470. Available from: https://www.researchgate.net/publication/233584307_Pseudo_Research_in_Marketing_The_Case_of_the_PricePerceived-Quality_Relationship#:~:text=The%20term%20pseudo%2Dresearch%20was,generates%20little%20value%20%5B28%5D%20 [Accessed 18 June 2022].
Saunders, M. K., Lewis, P. & Thornhill, A. (2019) Research Methods for Business Students. 8th ed. Online: Pearson. Available via VitalSource Bookshelf [Accessed 18 June 2022].
Williams, C. (2007) Research Methods. Journal of Business & Economic Research, 5(3), pp. 65-72. Available from: https://clutejournals.com/index.php/JBER/article/view/2532 [Accessed 18 ​‌‍‍‍‌‍‌‍‍‍‌‌‌‍‌‌‌‌‌‌​June 2022].

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