how has the IP strategically positioned its marketing in 2023 and which principl
how has the IP strategically positioned its marketing in 2023 and which principles of persuasion did it employ? Interview one Industry expert on the client or agency side.
To answer this RQ, you must collect and analyze this research and data:
Target Audience
3 Key Competitors and how it compares- why did you choose them?
360-degree tactics
Positioning and Persuasion-how and why?
Messaging: tagline, trailer copy, social media posts
Performance results of the campaign and measurement/financials
Doesn’t have to be complete sentences, can be bullet points