INSTRUCTIONS: After reading the Netflix in India case study, please conduct a CA
INSTRUCTIONS: After reading the Netflix in India case study, please conduct a CAGE analysis to better understand the differences in or distances between India and its other markets. What does the company need to understand when crafting its strategies for the Indian market and consumers?
When crafting your paper, please be sure to include the following:
Provide a brief introduction of Netflix’s entry into the Indian market
Craft an analysis for each letter of the CAGE analysis.
Discuss the implications of the analysis on Netflix’s strategies and decision-making process
Suggest recommendations for Netflix to effectively navigate the cultural, administrative, geographic, and economic challenges in India
The assignment is worth 10 points and should be uploaded to Sakai before class. Points will be awarded for answers that:
Demonstrate a clear understanding of the CAGE model and components
Demonstrate that the case was fully read and the key issues of the case were understood
Analysis is well-organized, coherent, and supported by relevant evidence and examples from the case study
Are free of spelling and grammatical errors
3-5 pages in length
Must be submitted in an editable format, such as Word, Pages, or Google Doc link
