Main task
Please read and analyze the case so to answer the following questions.
Main task
Please read and analyze the case so to answer the following questions.
1.-) What has led the LEGO GROUP to the edge of bankruptcy? Use the Porter 5 Forces to analyze external
environment and internal decisions. Make a SWOT of the company situation.
2.-) Make your assessment on why sales and profitability have become so volatile? Craft the strategy to put
back on LEGO
FORMAT
Your submission must meet the following formatting requirements:
Submit one file(s) only.
Font size 12
Double-spaced
Number of words: 2.500
All refencing and citations require Harvard referencing style.
case study is attached to this question.
