Purpose: This assignment will force you to dive deeply into your texts. To prepa

Purpose:
This assignment will force you to dive deeply into your texts. To prepa

Purpose:
This assignment will force you to dive deeply into your texts. To prepare you for academic research writing, this assignment asks you to carefully consider primary sources, and to weigh which ones will be best suited for your paper. Inquiry projects start from a question; this will be very handy for all the future writing you do in your academic career (and beyond).
Process:
Don’t do any formal research on this. It’ll just get you off track and take up valuable time. Your texts are your sources; your job is to read them well. What does all of this add up to?
Specificity will help you, not hurt you. Many people have chosen and will choose Nike, Apple, Coca Cola, &c. Choosing to investigate a smaller market will give you more to say about the particulars of their ads—smaller meal, more easily digested.
Ask specific questions. Think about this as though the ads are answering your questions through their use of music, color, movement, dialogue, sound, imagery, genre, placement, frequency, medium, and audience.
Shoot for something like 3-4 ads total. Three is ideal—you can triangulate them—but 4 is the upper limit of what’s possible in 5 pages.
Present a main point (thesis) early on. Too many analytical papers save the good stuff for the end. Hit your reader over the head with it immediately, then spend the rest of the paper backing yourself up.
It might be useful to think about your major and your studies if you’re stuck. What kinds of products exist in your field? Pharmaceutical companies have a particular strategy, as do engineering firms. What do those look like? What might that mean?
Grading Criteria:
Starts from a specific and relevant question (i.e., “How do fast foods use animated films to capture the attention of children”) and answers that question with a definitive thesis; 2) incorporates at least 3 texts with equal and substantial analysis; 3) fills five full pages and adheres to the conventions of MLA format.

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