Search for and watch controversial commercials from Cheerios or Honey Maid.
Rese
Search for and watch controversial commercials from Cheerios or Honey Maid.
Research one of these campaigns.
Write a 700- to 1,050-word paper that addresses the following questions:
What was the goal of the campaign?
Was the campaign a success? Why? Include the factors upon which you based your analysis.
Did any aspect of this campaign fall short? Why?
Did this campaign go viral? Explain.
Explain integrated marketing communication (IMC) strategies, and describe how the company used them in the campaign.
Was the company able to replicate its success in subsequent campaigns?
Format your paper according to appropriate course-level APA guidelines.
