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S​‌‍‍‍‌‍‌‍‍‍‌‌‌‍‌‌‌‌‌‌​tep 1: Each student will begin visiting each of the three

S​‌‍‍‍‌‍‌‍‍‍‌‌‌‍‌‌‌‌‌‌​tep 1: Each student will begin visiting each of the three links below and selecting one CDC health
communication campaign from the following list:
? “Screen for Life,” https://www.cdc.gov/cancer/colorectal/sfl/index.htm
? “One and Only,” https://www.cdc.gov/injectionsafety/one-and-only.html
? Or “Let’s Stop HIV Together” https://www.cdc.gov/stophivtogether/library?
Step 2: Tasks: (1) Review all material linked within the main webpage associated with the chosen
campaign. (2) Locate associated material online and review critiques, commentaries, assessments of your
chosen campaign.
Step 3: Complete Assignment Requirements: You must draft a critical analysis of your chosen campaign
at a minimum of 4 double spaced pages (using APA style).
Your analysis should address at least the following 3 main questions thoroughly… not just a sentence or
two. Use subheadings in your paper for each section … (1), (2), and (3) to clearly separate each response.
(1) From the CDC’s website, what can you determine related to the six key components of campaign
design:
? Formative research
? Use of theory or models
? Audience segmentation
? Message design
? Channels and message placement
? Evaluation
Questions to consider:
? What do you perceive the goals of the campaign are?
? Who is the target audience for the campaign?
? What channels appear to be utilized by the campaign?
? Using what you know about the key components of a successful campaign, what does the
campaign seem to be doing well?
? What possible changes would you suggest?
(2) Moreover, what might the information provided suggest for the​‌‍‍‍‌‍‌‍‍‍‌‌‌‍‌‌‌‌‌‌​ evidence-based approach to health
communication?
Questions to consider:
? Does this campaign appear to have been based on evidence?
? Would you be able to incorporate lessons from this campaign into the development of future
health communication campaigns?
(3) Find a link to another campaign online that addresses the same issue in your CDC campaign,
provide the link and provide an opinion on which campaign is better. Note: Note that you must
evaluate both the campaign itself and the information provided about the campaign on the CDC’s website
Name: Insert Name
Chosen Campaign: Insert Campaign Name and Link
Remove this text from your final version Complete Assignment Requirements: You must draft a critical
analysis of your chosen campaign at a minimum of 4 double spaced pages (using APA style).
Section 1: From the CDC’s website, what can you determine related to the six key components of
campaign design:
Remove this text from your final version Complete requirements and questions outlined in the
instructions.
Section 2:Moreover, what might the information provided suggest for the evidence-based approach to
health communication?
Remove this text from your final version Complete requirements and questions outlined in the
instructions.
Section 3: Find a link to another campaign online that addresses the same issue in your CDC
campaign, provide the link and provide an opinion on which campaign is better.
Remove this text from your final version Complete requirements and questions outlined in the
instructions.
Refererences:
Remove this text from your final version: Insert all citation deta​‌‍‍‍‌‍‌‍‍‍‌‌‌‍‌‌‌‌‌‌​ils below: APA Style.

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