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The concept of “content” is a primary focus in the marketing world. For this as

The concept of “content” is a primary focus in the marketing world. For this assignment, you are to explore what is meant by the term “content is king.” In a concisely written paper, answer the following:
Within marketing, what do we mean by content?
Include three examples of content using screen shots to capture the essence of the content. All three figures should fit on one page.
What are examples of how content is used in owned, earned, and paid media? (Be sure to discuss all three.)
Why is the concept of content important for engaging with target audiences?
Include three examples of content using screen shots to capture the essences of the content. This should only be one page.
Your paper should be 2-3 pages in length and conform to APA guidelines in the CSU Global Writing Center (Links to an external site.). Include at least two scholarly references in addition to the course textbook.

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