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Using the case study from chapter 19, respond to the following questions: How wo

Using the case study from chapter 19, respond to the following questions:
How wo

Using the case study from chapter 19, respond to the following questions:
How would you evaluate the 2018 World Cup from an economic perspective? How would you measure the success or lack of success from an economic perspective?
Hint: Depending upon the stakeholder taking this into account, it may differ. Some factors to consider include economic impact, return on the event, return on investment, return on objectives, and attendance and gate receipts.
The case study talks about the potential for France to capitalize on additional sponsors. Do some research on the Internet and report the information you find about new sponsors for France’s national team.
Hint: Search the internet for more information about France winning the FIFA World Cup.
Describe some of the social benefits that arise from a sports mega-event like the World Cup.
Hint: Some social benefits may include positive word-of-mouth, prestige, pride, community affiliation, and others.
Prepare a paper, using essay format, to address the above questions. The paper should have an introduction, supporting paragraphs, and a conclusion. References are expected and should be cited in-text and in a reference section. You are required to follow APA guidelines (failure to do so will result in severe point deductions).
Note: Please use headers (subtitles) to separate the different topic questions for all assignments. It makes for better presentation, organization and clearly indicates that all questions were responded to.
CASE STUDY: 2018 FIFA WORLD CUP AND RUSSIA The FIFA World Cup is one of the largest sport mega-events in the world and its global
appeal is unmatched short of the Olympic Games. The worldwide audience is estimated to be around 160 million viewers. The 2018 FIFA World Cup ran from June 14 to July 15 and was hosted by Russia in 12 stadiums across 11 cities, including Moscow, St. Petersburg, and Sochi. In the end, France defeated Croatia on July 15 in the final game by a score of 4 to 2. France took home $38 million in prize money and Croatia won $28 million. Contributions to fund the 2018 World Cup totaled some $791 million, which was an increase of 40 percent from the previous tournament in 2014. This money is given to each country’s national FIFA federation, which determines how it is distributed. While France and Croatia walked away with the largest earnings, each team that advanced to the group stage received a minimum of $8 million plus $1.5 million to cover preparation costs. As the winner, France received a trophy valued at $20 million; and while they don’t get to keep it indefinitely, it is difficult to estimate the value that derives from this fame and publicity, which leads to corporate sponsorships, advertising deals, and social and economic impacts for the winning country, not to mention other contracts. Hosting the most expensive FIFA World Cup in its history, Russia was reported to
have spent approximately 883 billion rubles (USD $14.2 billion), or around 1 percent of Russia’s GDP over the last five years. Of this amount, around $6.11 billion was spent on transportation infrastructure, $3.45 billion on stadium construction, and $680 million on facilities for accommodation. Economics research on sport mega-events suggests that spending on these types of events does not result in the economic benefits that are normally touted by politicians and event planners. The event lasted one month, and while the economics are mega, the economic stimulus of hosting the event is small in comparison to the size of Russia’s $1.3 trillion economy. Another metric often touted as an advantage of hosting a sport mega-event is an
increase in tourism. Inbound tourism arrivals to Russia were projected to compound at an annual growth rate of 4 percent by 2022, reaching 37.5 million trips. As a direct result of hosting the World Cup tournament, a 1.4-percent increase in the number of total arriv-als to Russia was forecast. More than three million fans attended the 64 total matches and stadiums averaged around a 98 percent occupancy rate. Russian officials expected approximately 570,000 foreign fans and 700,000 Russians to attend World Cup matches. While the numbers speak for themselves, it is difficult to measure some of the social
impacts of a sport mega-event such as the FIFA World Cup. FIFA president Gianni Infan-tino was reported to have told Russian president Vladimir Putin that the world was “in love” with the Russian hosts, and he praised Putin for overcoming negative stereotypes about the country. Alexei Sorokin, director of Russia’s World Cup organizing committee claimed that “the World Cup exceeded the expectations of even the organizers. I was amazed by the atmosphere that gripped our country.” So, how does one evaluate the success of a sport mega-event such as the FIFA World
Cup? Is it based on economics, tourism, social factors or expectations of government officials and fans? Russia as a host of the tournament was criticized for its lack of midtier accommodation facilities, safety concerns, relatively high visiting costs, and burdensome visa regulations. In addition, there was concern about recent political tension between Russia and the
U.K., and economic sanctions imposed on Russia by the United States, the European Union and several other countries following its annexation of Crimea in 2014. Russian relations with the West were also strained by the Kremlin’s alleged meddling in the 2016 U.S. election and suspected involvement in an attack on a former Russian spy. Finally, there were concerns that hooliganism between Russia and England fans at the last major European soccer tournament in 2016 might carry over.

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